Study on Brand Building in Clusters to Improve Competitiveness of MSMEs

The study has captured ten successful international examples of cluster based branding and the learning that has relevance for Indian clusters and could be extended to other developing countries as well. Branding potential has also been analyzed in eleven national clusters. Possible role of policy and clsuter stakeholders for cluster based brand promotion is suggested based on the leaning from the international cases. This book is an outcome of a study commissioned by SIDBI to FMC on cluster based branding.